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When it came to Cal AI’s viral success, a small army of influencers paid off

By Lucas Ropek

The company generated over $30 million in revenue in two years and was acquired by MyFitness for an undisclosed amount of money in March.

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Artificial intelligence

Computer systems that perform tasks that normally require human intelligence, such as understanding language, recognising images or making decisions.

AI is changing work, media and public services, raising questions about jobs, safety and regulation.

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Revenue

The total money a company earns from selling goods or services before any costs are subtracted.

Revenue growth shows demand for a company's products; profit shows whether it earns money from them.

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