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TechnologyThe Hollywood Reporter

Apple Is Revving Up Its Ads Business With Formula 1

By Alex Weprin

The tech giant does not have an ad tier on its Apple TV streaming service, but one of the company's top ad execs tells THR that F1 is growing its share of the pie.

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Streaming service

A subscription or ad-supported service that delivers films, series or music over the internet on demand.

Streaming has changed how people watch and listen, and how creators are paid.

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