Startups don’t need to go viral to win customers
By Lucas Ropek
At TechCrunch Disrupt last week, two founders and a VC discussed how to not just gain an early following but keep one.
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Startup
A young company built to grow quickly, often around a new product or technology, usually funded by investors.
Startups create new jobs and industries, but most fail, which is why funding rounds are closely watched.
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