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Startups don’t need to go viral to win customers

By Lucas Ropek

At TechCrunch Disrupt last week, two founders and a VC discussed how to not just gain an early following but keep one.

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Startup

A young company built to grow quickly, often around a new product or technology, usually funded by investors.

Startups create new jobs and industries, but most fail, which is why funding rounds are closely watched.

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